In the world of digital transformation, every investment—whether it’s a cloud migration, automation tool, or custom app—should deliver measurable value. That’s where ROI analysis (Return on Investment) comes in. It helps businesses understand if their technology initiatives are truly worth it. What Is ROI Analysis? ROI (Return on Investment) is a financial metric that measures the profitability of an investment.The formula is simple: For example:If you invest €10,000 in an automation tool and it saves you €15,000 in labor costs,your ROI = (15,000 – 10,000) / 10,000 = 50% A positive ROI means your investment is generating value. Why ROI Analysis Matters in Tech Projects In IT and digital strategy, ROI analysis is essential to: Justify technology spending Compare potential solutions Identify cost-saving opportunities Focus on projects with measurable business outcomes It turns opinions into data—and data into smart decisions. ROI Use Cases in Modern Business Tools Microsoft Power Platform (Power Automate, Power Apps) Automating manual tasks can reduce hours of repetitive work. ROI is often seen in time savings and operational efficiency. Azure Cloud Migration Shifting from on-premises to cloud can cut infrastructure costs. ROI includes lower maintenance, scalability, and better uptime. RPA (Robotic Process Automation) Replaces manual, repetitive tasks with bots. High ROI due to 24/7 operation and minimal human error. Key Metrics to Include in ROI Analysis Initial investment (licenses, development, training) Time saved or revenue generated Reduction in manual errors Maintenance and support costs Long-term scalability and sustainability Conclusion ROI analysis is not just about numbers—it’s about making technology decisions that align with your business goals. Whether you’re deploying Power Platform tools, moving to Azure, or automating workflows, understanding the return on investment ensures you’re building value, not just infrastructure. Before your next IT project, ask:What will this cost? And more importantly—what will it return?