At the 2025 Keynote, Apple introduced not only new devices but also a revolutionary software initiative: Apple Intelligence.This is not just a set of smart features – it is a holistic, AI-powered system deeply integrated into the Apple ecosystem. It brings personalized, contextual, and privacy-focused intelligence directly to iPhone, iPad, Mac, and more. What is Apple Intelligence?Apple Intelligence is Apple’s new AI system that analyzes personal data such as calendars, messages, or app usage – directly on the device – and generates intelligent, personalized suggestions and actions. Examples: Siri can summarize emails or messages and even analyze tone. You receive timely reminders for meetings or events from your calendar. AI automatically adapts suggestions to your habits and daily routine. All of this happens without sending your data to servers – everything stays local on your device. Privacy: Apple’s Clear AdvantageApple puts privacy at the center of its AI approach: Processing happens directly on-device on your iPhone, iPad, or Mac. Only when necessary does the system access Private Cloud Compute servers – Apple-owned, encrypted servers that do not store user data. You always retain control over how your data is used.This philosophy clearly sets Apple apart from other tech giants. ChatGPT Integration in SiriA highlight: Apple announced a partnership with OpenAI. This means Siri can – with your permission – access ChatGPT in certain scenarios. What does this mean in practice? You can ask Siri to rephrase an email or summarize a text. Siri can generate creative content, e.g., stories, presentation titles, or ideas. ChatGPT is only activated when needed, and you are always asked for consent.Apple combines its own AI with the power of OpenAI – in a controlled, secure, and user-friendly way. Genmoji & Image Playground: Creative AIApple Intelligence also introduces a fun, creative feature: Genmoji.With Genmoji, you can: Generate custom emojis based on descriptions (e.g., “a laughing robot with sunglasses”). Use the emojis directly in messages or chats. Make your communication more individual and creative. Additionally, Apple introduces Image Playground – a tool to create AI-generated images directly in the system. Perfect for presentations, social media, or just for fun. Other AI Features of Apple Intelligence Smart Replies: Context-based reply suggestions for emails and messages. Writing Tools: Rewrite, simplify, shorten, or expand text – all with one click. Priority Notifications: Highlight important messages, postpone unimportant ones. Context Awareness: Your device understands the context of your needs and acts accordingly. When will Apple Intelligence be available?Apple Intelligence is currently available as a developer beta. The official release is expected in Fall 2025 with the new operating systems: iOS 26 macOS Tahoe iPadOS 26 And more Important: Many features will only be available on devices with Apple Silicon (e.g., iPhones with A17 chip or Macs with M-chip). ConclusionWith Apple Intelligence, Apple opens a new chapter: AI that is not only smart but also private, useful, and deeply integrated.Siri will no longer just be a voice – it will be a real assistant capable of writing texts, understanding content, and supporting creative processes.All of this in a personal, secure, intuitive, and elegant way.