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Pay Per Click Advertising

PPC Strategy & Consulting

Optimize your ROI with a comprehensive, data-driven strategy that enhances ad performance across all platforms.

 

Paid Search

Drive qualified leads through expertly managed and optimized search ads on Google, Bing, and other search engines.

 

Paid Social

Engage your audience with targeted ads on major social platforms like YouTube, Facebook, Instagram, LinkedIn, Twitter, TikTok, and more.

 

Remarketing/
Retargeting

Re-engage users who have previously interacted with your ads or website through targeted remarketing campaigns.

 

Landing Page Creation

Increase conversions with high-performance landing pages designed to turn paid traffic into leads and revenue.

 

Display Network

Expand your reach with ads on Google’s display network, targeting new audiences beyond your search ads.

 

Ad Creative

From compelling ad copy and visuals to landing page design, we create all the digital assets needed to captivate and convert.

 

Conversion Rate Optimization

Enhance conversions and reduce costs with targeted CRO strategies for your paid digital advertising campaigns.

 

What’s Included in Monthly PPC Management?

Our monthly PPC management services encompass:

  • Bid Management
  • Landing Page Performance Review
  • Ad Placement and Targeting Adjustments
  • Cost and Performance Analysis
  • Geo-Targeting Improvements
  • Check-In Calls/Meetings
  • Keyword Management
  • Monthly Campaign Performance Report
  • Ad Copy Optimization and Testing
man with tablet and laptop technology with coins vector illustration

Services

You Own the Account

At Darksn, transparency is key. You maintain full ownership of all accounts and data, ensuring complete control over your digital assets and analytics at all times.

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Increase in eCommerce Sales

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Increase in Click
Through Rate (CTR)

experience

Frequently Asked Questions

Have questions? We’ve got answers! Explore our most common inquiries to learn how Darksn’s services, including GA4 implementation and data solutions, can benefit your business.

We start our PPC onboarding process by asking clients to complete detailed questionnaires about their PPC goals, target audience, and competition. This helps us take a holistic approach to marketing and tailor our strategies to fit your unique needs.

Next, we conduct a thorough audit of your existing PPC account to understand its current state. Our custom audit process identifies quick-win opportunities and potential issues, analyzing past performance and establishing key performance indicators (KPIs) as a baseline for future improvements.

To ensure a smooth start, we hold a kickoff meeting with the full team to review the timeline and detail each step of the setup process. This meeting also includes a discovery phase where we discuss the completed questionnaires and align on goals.

For search campaigns, we conduct keyword research to identify any missed opportunities from the audit. We organize the proposed keyword list into groups and seek client approval before adding them to the account.

We optimize account settings, including campaign setup, ad group setup, ad copywriting and testing, match type setup, extensions setup, bids setup, goal tracking, call tracking, ad design for display and remarketing campaigns, negative keywords, and audience/in-market targeting.

 
 

Crafting PPC ads involves balancing creativity with precision. Our experienced copywriters create compelling and informative ads within tight character limits, continuously testing ad copy to refine and enhance performance based on data-driven insights.

For display campaigns, we design multiple ad variations in the recommended dimensions of each ad platform. Our goal is to create visually compelling ads that capture attention while staying true to our clients’ brand identity.

Successful PPC depends on driving users to high-converting landing pages. We write, design, and develop landing pages based on best practices and extensive testing to ensure they effectively convert visitors into leads or customers.

We create a custom dashboard report for each client, incorporating historical data and updating it monthly. Our reports are presented in plain language, focusing on business-relevant metrics like leads and sales, not vanity metrics. Clients have full access to their accounts and receive monthly reviews of their performance.

We ensure regular communication by scheduling weekly or monthly calls/meetings, depending on the campaign size and budget. These sessions provide status updates and ensure continuous alignment with client goals.

Ask a Question to our amazing team, and get, response quickly.

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