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Darksn

Pay Per Click Advertising

PPC Strategy & Consulting

Optimize your ROI with a comprehensive, data-driven strategy that enhances ad performance across all platforms.

 

Paid Search

Drive qualified leads through expertly managed and optimized search ads on Google, Bing, and other search engines.

 

Paid Social

Engage your audience with targeted ads on major social platforms like YouTube, Facebook, Instagram, LinkedIn, Twitter, TikTok, and more.

 

Remarketing/
Retargeting

Re-engage users who have previously interacted with your ads or website through targeted remarketing campaigns.

 

Landing Page Creation

Increase conversions with high-performance landing pages designed to turn paid traffic into leads and revenue.

 

Display Network

Expand your reach with ads on Google’s display network, targeting new audiences beyond your search ads.

 

Ad Creative

From compelling ad copy and visuals to landing page design, we create all the digital assets needed to captivate and convert.

 

Conversion Rate Optimization

Enhance conversions and reduce costs with targeted CRO strategies for your paid digital advertising campaigns.

 

What’s Included in Monthly PPC Management?

Our monthly PPC management services encompass:

Services

You Own the Account

At Darksn, transparency is key. You maintain full ownership of all accounts and data, ensuring complete control over your digital assets and analytics at all times.

You Own the Account

Your PPC account is your asset. You’ve invested in its development and optimization, so you should maintain ownership, no matter who manages it.

Optimize for Conversions

Our focus is on driving leads and sales, not just clicks or impressions. We prioritize metrics that deliver real value to your business.

Clear Communication

We provide reports in straightforward language, avoiding technical jargon. If you prefer detailed insights, we’re happy to delve into the specifics.

Integrated Strategy

Our PPC efforts are seamlessly integrated with our broader digital marketing strategy, including content marketing, conversion rate optimization (CRO), and SEO.

No Long-Term Contracts

Our PPC services are offered on a month-to-month basis with a notice period for cancellation. We believe in earning your business through exceptional results, not through long-term commitments.

Active Management

We manage campaigns manually on a regular basis to ensure optimal performance and swift adjustments. This hands-on approach keeps your campaigns dynamic and effective.

Dedicated Account Manager

You’ll have a dedicated account manager who provides regular updates, responds to inquiries promptly, and is always available for support. We keep you informed through our project management tools.

Expert Team

Our talented team, from PPC specialists to graphic designers and web developers, drives performance improvements. We invest in top talent to deliver outstanding results.

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Increase in eCommerce Sales

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Increase in Click
Through Rate (CTR)

experience

Frequently Asked Questions

Have questions? We’ve got answers! Explore our most common inquiries to learn how Darksn’s services, including GA4 implementation and data solutions, can benefit your business.

We start our PPC onboarding process by asking clients to complete detailed questionnaires about their PPC goals, target audience, and competition. This helps us take a holistic approach to marketing and tailor our strategies to fit your unique needs.

Next, we conduct a thorough audit of your existing PPC account to understand its current state. Our custom audit process identifies quick-win opportunities and potential issues, analyzing past performance and establishing key performance indicators (KPIs) as a baseline for future improvements.

To ensure a smooth start, we hold a kickoff meeting with the full team to review the timeline and detail each step of the setup process. This meeting also includes a discovery phase where we discuss the completed questionnaires and align on goals.

For search campaigns, we conduct keyword research to identify any missed opportunities from the audit. We organize the proposed keyword list into groups and seek client approval before adding them to the account.

We optimize account settings, including campaign setup, ad group setup, ad copywriting and testing, match type setup, extensions setup, bids setup, goal tracking, call tracking, ad design for display and remarketing campaigns, negative keywords, and audience/in-market targeting.

 
 

Crafting PPC ads involves balancing creativity with precision. Our experienced copywriters create compelling and informative ads within tight character limits, continuously testing ad copy to refine and enhance performance based on data-driven insights.

For display campaigns, we design multiple ad variations in the recommended dimensions of each ad platform. Our goal is to create visually compelling ads that capture attention while staying true to our clients’ brand identity.

Successful PPC depends on driving users to high-converting landing pages. We write, design, and develop landing pages based on best practices and extensive testing to ensure they effectively convert visitors into leads or customers.

We create a custom dashboard report for each client, incorporating historical data and updating it monthly. Our reports are presented in plain language, focusing on business-relevant metrics like leads and sales, not vanity metrics. Clients have full access to their accounts and receive monthly reviews of their performance.

We ensure regular communication by scheduling weekly or monthly calls/meetings, depending on the campaign size and budget. These sessions provide status updates and ensure continuous alignment with client goals.

What our client says

"I’ve been using their Pay Per Click services for a few months now, and the results are phenomenal. My business traffic increased significantly, and the ROI speaks for itself!"

John M. Brand Owner

"The team really knows what they are doing. The PPC campaigns are highly targeted, and I’ve seen a boost in both leads and conversions. Highly recommend!"

Emily S. Brand Owner

"I was skeptical at first, but after working with them on a PPC strategy, I’m blown away by the results. My cost per lead has dropped, and I’m seeing more qualified traffic."

David L. Brand Owner

"Professional and results-driven. Their approach to PPC advertising helped us scale our business quickly. We’re getting more clicks at a lower cost, and it’s really made a difference."

Sarah K. Brand Owner

Ask a Question to our amazing team, and get, response quickly.

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