In September 2025, both Apple and Samsung will unveil new models with a strong focus on Artificial Intelligence – particularly in photography, energy optimization, and speech processing. 🧿 Apple iPhone 17 (including Air / Pro / Pro Max) New A19 Bionic & A19 Pro chips, specifically designed for on-device AI. Features include: Automatic text recognition from images. Live translation in FaceTime. Smart Battery Optimization: adapts charging cycles to the user’s lifestyle. iPhone 17 Air: an ultra-thin, lightweight model (5.5 mm), designed for mobility. Enhanced Siri proactivity: Siri now understands complex, context-based commands. 🔵 Samsung Galaxy S25 FE (Fan Edition) A more affordable version of the flagship models, powered by the new Exynos 2400 processor. AI features include: Generative photo editing: remove unwanted objects or expand entire scenes. Audio Eraser: automatically filters background noise from videos. Nightography AI for improved night photography. One UI 8 with deeper personalization through AI suggestions. Durable design with IP68 certification, Armor Aluminum frame, and vapor chamber cooling. Significance: Both manufacturers rely on on-device AI processing instead of cloud computing → stronger data privacy. Smartphones are increasingly becoming intelligent assistants that actively support users, rather than just responding.