What Is PIM? A Guide to Product Information Management

In a world where e-commerce and digital catalogs dominate, managing accurate product data is key. That’s where PIM—Product Information Management—comes in.

What Is PIM?

PIM is a system that helps businesses manage all their product information from a centralized platform. It stores and organizes everything from product names, SKUs, specifications, prices, images, and multilingual descriptions.

Why Use a PIM System?

• Ensure consistent product data across all sales channels

• Easily manage multi-language and multi-market catalogs

• Save time by updating data once and publishing everywhere

• Improve customer experience with accurate and rich content

Who Needs PIM?

• E-commerce businesses with large catalogs

• Manufacturers and wholesalers selling across multiple platforms

• Retailers managing data for thousands of SKUs

Popular Tools: Akeneo, Pimcore, Salsify