In a world where e-commerce and digital catalogs dominate, managing accurate product data is key. That’s where PIM—Product Information Management—comes in. What Is PIM? PIM is a system that helps businesses manage all their product information from a centralized platform. It stores and organizes everything from product names, SKUs, specifications, prices, images, and multilingual descriptions. Why Use a PIM System? Ensure consistent product data across all sales channels Easily manage multi-language and multi-market catalogs Save time by updating data once and publishing everywhere Improve customer experience with accurate and rich content Who Needs PIM? E-commerce businesses with large catalogs Manufacturers and wholesalers selling across multiple platforms Retailers managing data for thousands of SKUs Popular Tools: Akeneo, Pimcore, Salsify